Yesterday the 2013 SiriusDecisions Summit kicked off in San Diego. The event includes more than 1,500 B2B marketing and sales professionals from around the world. Here is a quick recap of some of the highlights from day one.
The event began with a series of case study presentations from various organizations including “Growing Channel Partner Revenue – Sage’s Journey to Improved Results” presented by Ken Romley, Zift Solutions CEO, and Mary Abdian, CEO and President of Macabe Associates. In addition to the key steps to improve marketing through the channel, it was great to hear Mary share her experiences leveraging the Zift Solutions platform to support her relationship with Sage. She shared how she has been able to grow her business while saving time and money using key marketing tactics including nurturing campaigns for prospects/customers, website content syndication, event promotions and ad retargeting.